Getting started

Getting started with Localizethat

You can localize something real in a couple of minutes. Brand Context and Market Context make the result better, but nothing has to be set up first.

The workflow

Every project follows the same six steps.

  1. 01CREATE

    Start a project and add the content you want to localize.

  2. 02CONTENT BRIEF

    Describe the audience, placement and objective for this content.

  3. 03CHOOSE MARKETS

    Pick the markets you're localizing for and how each one should be approved.

  4. 04LOCALIZE

    Localizethat applies Brand Context, your content brief and Market Context for each market.

  5. 05REVIEW & APPROVE

    Review content per market yourself, or assign the active reviewer for that market.

  6. 06DELIVER

    Export the approved content, or save it where your team works.

1. Create a project and add content

Select New project under Projects, then paste your text or import a Google Doc, .txt or .md file from Google Drive. Name the content, choose the content type, and add another content item if the project covers more than one piece.

The Content step of New project: content name, pasted source content, a Google Drive import button, the word count and a content type selector.
The Content step of a new project — paste or import, name it and pick the content type.

2. Write a content brief

A short content brief tells Localizethat what this specific piece of content is for: the audience, where it will appear, the objective, and any instructions or constraints that only apply here. It works alongside your reusable Brand Context and Market Context — it doesn't replace them.

3. Choose markets and localize

Search for the markets you need and add as many as you want — Germany — German and Austria — German are separate markets. For each one, choose an approval path: review it yourself or assign the one active reviewer for that market.

Markets and approval in New project: a market search field, suggested markets, and Germany — German and France — French added with an approval method for each.
Each market is added separately and gets its own approval path.

Relevant Brand Context and Market Context — brand voice, terminology, approved claims and market rules — is applied automatically, alongside your content brief.

4. Review and approve

Each market is reviewed on its own, with one active reviewer per market. The Reviewing Assistant flags what deserves a look — no issues found, attention needed, or local judgment recommended — and approval happens per content item in that market.

Review for the Germany — German market: the localized text, an Approve this content button, and the Reviewing Assistant panel showing Attention needed with one unresolved finding.
Review for one market, with the Reviewing Assistant and the context this version was made with.

5. Deliver

Once content is approved in a market, export it. Only approved wording is exported, and each market is exported on its own.

Export approved content: the market list with approval counts, what is ready for export, and Download spreadsheet (CSV) and Copy approved translations actions.
Download the approved content as a spreadsheet, or copy it straight out.

What it costs

1 credit = €1 = 1,000 source words localized into one market. Every new workspace starts with 10 free credits, and text reused from your approved Translation Memory costs 20% of the normal rate.

How credits work

Ready for your first localization?