Product
Why is this better than generic AI translation?
Generic AI can localize well — if you give it the right brief every time.
Localizethat keeps your Brand Context and Market Context ready, combines them with the Content brief, and applies the right information automatically to every localization.
Stop rebuilding context every time you use AI.
Localizethat combines your reusable Brand Context and Market Context with each content brief, so every localization starts with the right information.
Product in one view
Three parts, one workflow
Context
Build reusable knowledge about your brand and your markets — Brand Voice, terminology, claims, communication boundaries and Market Context.
Localization
Combine your Brand Context, the Content brief and Market Context across every market you need — in one project, with the same saved knowledge behind each one.
Review
See what deserves attention, edit what you want to change, and involve local expertise in the markets where judgment matters. Approval happens per content item in a market.
Resources
Put context-aware localization into practice.
Practical guides for building Brand and Market Context, creating your first localization and reviewing AI output with the right level of human judgment.