About Localizethat
Built from a problem we kept seeing.
Localizethat was founded from a simple observation: AI had made translation dramatically easier, but getting content to actually work across markets was still unnecessarily difficult.
The idea originated with founder Alexander Paskota, a Swedish marketer with a background in software engineering. Across different companies and international marketing environments, he kept seeing the same pattern repeat itself.
The translation itself was rarely the biggest problem. The harder questions were everything around it.
What should the brand sound like? Which terminology should be used? What can be claimed? Who is the content for? Does the same expression work equally well in Germany and Austria? Who should review it? And how do you make sure those decisions are remembered the next time someone uses AI?
The product we wanted to exist
Localizethat was founded to solve that gap.
The ambition was to build something that would be equally useful to an individual marketer in a smaller company and to teams managing content across multiple markets.
For a smaller team, that means being able to localize confidently without building a localization operation around every project.
For larger organizations, it means giving teams a shared system for Brand Context, market knowledge, content briefs and review decisions — so important information does not disappear between people, projects or prompts.
Localizethat is designed to make AI better informed before the localization starts, while keeping people in control of the decisions that matter.
Built for how marketing teams actually work
Marketing localization rarely follows a perfect process.
Some teams have local reviewers everywhere. Others do not. Some organizations have extensive brand guidelines and terminology databases. Others have most of that knowledge spread across people, documents and previous campaigns.
Localizethat is built around that reality.
The goal is not to add another layer of process. It is to make the knowledge teams already have easier to reuse, so they can move faster across markets without losing the brand along the way.
Help shape what comes next
Localizethat continues to evolve around the needs of the people using it.
If you have feedback, spot something that could work better, or have an idea that would make Localizethat more useful for your team, we would like to hear it.