Review
You don’t need to speak every language to know where to look.
Localizethat checks the localization against the source, your Brand Context, Content brief and Market Context — then shows you what deserves attention and where local judgment would genuinely help.
Reviewing Assistant
Don’t review every word. Start with what deserves attention.
The Reviewing Assistant compares the localization with the source and relevant Context, then points to specific places worth checking.

What it checked
Source + relevant Context
What it found
The specific phrase or decision worth looking at
What it recommends
Whether it can be resolved from Context or genuinely needs local judgment
Useful confidence
Confidence shouldn’t be a made-up percentage.
“95% correct” sounds reassuring. It doesn’t tell you what the remaining 5% is.
95%
confidence
Reassuring number. No useful next step.
Attention needed
Approved terminology differs here.
Local judgment recommended
Two natural expressions are possible. A local reviewer can determine which better matches the intended tone.
Specific issue. Specific reason. Clear next step.
Human when it helps
Work alone when you can. Bring someone local in when it matters.
Review it yourself
You stay in control.
See the source, localized content, relevant Context and Reviewing Assistant findings. Edit the content and approve it when you’re satisfied.
Local reviewer
Bring in local judgment when you need it.
Assign a reviewer to the market. They get the localized content together with the Content brief and relevant Brand and Market Context.
Don’t just send reviewers the words. Send them the why.
The reviewer sees what the content is trying to achieve and the Context behind the localization — not an isolated translation in an email or spreadsheet.
- Edit
- When you know what should change.
- Ask
- When more context or local input is needed.
- Approve
- When the content is ready.
Review what matters. Get market content moving.
Work independently where you can and involve local expertise where it genuinely adds value.
