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Context

You shouldn’t have to explain your brand to AI every time.

Give Localizethat the knowledge your team already works with. It turns that into reusable Brand and Market Context, so every localization starts with more than the source text.

Build your Context See how it works

No blank page

Start with what you already have.

Your website, existing copy, guidelines and product information already contain signals about how your brand communicates. Localizethat can use that material to suggest a starting point.

Website · Existing content · Guidelines · Product information

  • How you sound
  • What you call things
  • What you can claim
  • What should stay consistent

Brand Voice · Terminology · Claims · Communication boundaries

You stay in control

AI can help build the Context. It doesn’t get the final say.

Localizethat can suggest Brand Voice, terminology and other guidance. You review it, edit it and decide what becomes verified company knowledge.

  1. 01

    Suggested

    AI identifies a possible rule or pattern.

  2. 02

    Review

    Your team checks or edits it.

  3. 03

    Verified

    It becomes trusted Context.

  4. 04

    Reused

    Future localization can use it automatically.

Verified Context is company knowledge. Localizethat shouldn’t silently replace it the next time AI has a different opinion.

The Localizethat Context library showing brand guidance entries such as voice and tone and terminology rules, each labelled Verified with the date it was last updated, alongside tabs for Brand, Markets, Content types and Suggestions.
Verified guidance in the Context library, with pending suggestions kept separate until someone accepts them.

Same brand. Local knowledge.

Your brand stays the same. How it works locally may not.

Brand Context

Understated. Confident. Human.

Brand Voice

Germany — German

“Preserve the understated tone. Use approved German product terminology. Don’t turn concise confidence into formal corporate language.”

Market Context

Market Context remembers decisions like these for the next piece of content too. It adds reusable local guidance on top of the brand — it doesn’t replace your brand personality with a national one.

What changes from job to job?

Audience, placement and objective belong to the Content brief. Localizethat combines that brief with your reusable Brand and Market Context when you localize.

Brand Context+Content brief+Market Context→ Localization

Build the knowledge once. Reuse it everywhere.

Start with what your organization already knows and make every future localization better informed.

Build your Context Explore the Product