Company context
How approved decisions improve future localization
Localization should not start from zero every time.
Localizethat can turn approved terminology, preferred wording and previous translation decisions into reusable company context, so future localization starts with more of your company’s language knowledge already available.
The same decisions shouldn’t need to be made twice
Localization often produces valuable decisions that go beyond the final translated text.
A reviewer may confirm the preferred product term.
A market may approve a particular way of expressing a claim.
A team may settle on wording that better reflects the brand voice.
Once those decisions are approved, they can be useful again.
Localizethat lets approved language become part of the company context used in future localization.
What can become reusable context?
Terminology
A preferred word or phrase your company wants used consistently.
- Preferred
- Company context
- Avoid
- Prompt library
Once the company has decided that “Company context” is the correct product term, future localization can use that terminology consistently.
Translation memory
Previously approved source and target language pairs.
- Previously approved English
- “External reviewers are free.”
- Previously approved Swedish
- “Externa granskare är kostnadsfria.”
If the same or similar source appears again, Localizethat can use the previous approved translation as useful context.
Preferred wording
Language the company has reviewed and wants to reuse as guidance.
- “AI can translate your words. It doesn’t know your company.”
- “The intelligence is complex. The workflow shouldn’t be.”
- “Your local teams should review. Not rewrite.”
Approved language can help Localizethat understand how the company prefers to communicate, even when there is no direct translation-memory match.
Approved claims
Statements where meaning and precision need to be preserved.
- Approved
- “Start with 10 free credits.”
- Do not infer
- “Unlimited free localization.”
Approved claims give future localization a controlled reference for what the company is actually allowed to say.
Market decisions
Approved decisions about how communication should adapt for a specific market.
- Example rule
- Use a restrained, factual tone. Avoid unnecessary superlatives and overly promotional calls to action.
Example only. Market rules should reflect the company’s actual communication requirements.
Once a company has deliberately defined a market rule, it can be applied again rather than repeated manually for every localization.
How the learning loop works
Every approved localization can contribute useful company knowledge to the next one.
Approved language memory is the part that grows automatically from approved work. Brand voice, terminology, claims and market rules are company rules and only change when your team changes them.
- 1Localize
- 2Review
- 3Approve
- 4Capture approved decisions
- 5Company context
- 6Next localization
- and back to Localize
Localizethat
Reusable company context
The context gets richer with each approved decision the company chooses to keep.
First localization vs future localization
First time
Available context
- Brand voice
- Terminology
Next time
Available context
- Brand voice
- Terminology
- Approved wording
- Previous translation
- Market decision
- Approved claim
During review
- Preferred terminology approved
- Market wording adjusted
- Claim wording confirmed
The second localization can start with more approved company knowledge than the first.
This does not mean the future result should be accepted without review.
It means the first draft can begin from a better-informed starting point.
Not every edit should become a rule
A reviewer may change wording for many reasons.
Some changes represent a reusable company decision.
Others only make sense for one sentence, project or campaign.
Localizethat should not treat every reviewer edit as permanent company knowledge.
Reusable
Reviewer changes “Guest reviewer” to “External reviewer”.
Reason: “External reviewer” is the approved Localizethat product term.
Save as preferred terminology.
One-off
Reviewer rewrites a sentence because it fits the rhythm of a specific campaign headline better.
Keep the approved final wording for that localization, but do not automatically turn it into a global brand rule.
You decide what becomes reusable context.
Different decisions belong in different places
A preferred product or technical term
Terminology
A previous approved source and translation
Approved language memory
A statement that must remain accurate
Approved Claim
How communication should change in a market
Market Rule
How the company generally communicates
Brand Voice
A useful example of approved company wording
Previous Approved Language
Keeping different kinds of knowledge in the right place makes company context more useful and easier to maintain.
Approved wording is added automatically to your approved language memory. Brand voice, approved claims and market rules stay under your control and only change when you edit them.
Approval is the important part
Localizethat should build on decisions the company has accepted, not every suggestion generated during the workflow. Localizethat can suggest \u2014 your team decides.
This distinction keeps the company in control of its language.
Why this matters over time
The value of company context compounds.
As more useful decisions are approved and captured, teams can spend less time repeating instructions, resolving terminology that was already decided and searching for how something was translated previously.
The goal is not to remove human review.
It is to give reviewers a stronger first version and let them focus their judgement on the decisions that are actually new.
Fewer repeated decisions
More consistent first drafts
More useful company language knowledge
Your approved language becomes company knowledge.
Brand voice, terminology, claims, market decisions and approved translations should not disappear into old documents, email threads or individual reviewer knowledge.
Localizethat makes those decisions reusable when the next localization begins.
Translate once.
Review locally.
Remember what worked.
Build company context that gets more useful over time.
Start with the language decisions your company has already made and add new approved decisions as you localize.
Related guides
How approved language memory works
Reuse previously approved source and target pairs across future localization.
How Previous Approved Language works
Use approved wording as guidance when there is no direct memory match.
How Terminology & Glossary work
Keep preferred product and technical terms consistent in every market.
Review localization with local teams
Send each language to the right reviewer and track review progress.