How it updates
How it updates: market rules are user-controlled. A reviewer changing tone once is not evidence for a permanent rule; Localizethat may suggest a recurring market preference, and your team activates it.
What Market Rules can describe
- Tone differences between markets
- Local terminology preferences
- Formatting conventions
- How promotional the language should be
- Content that should be adapted or preserved
- Market-specific communication requirements
Example
ENGLISH SOURCE
Start localizing today and transform the way your team works across every market.
SWEDISH MARKET RULE
Use a restrained, factual tone. Avoid unnecessary superlatives and overly promotional calls to action.
ADAPTED WORDING
Start localizing and manage content more consistently across markets.
The language remains correct, but the communication changes because the market rule provides additional context.
Example only — market rules should reflect your company’s actual communication requirements.
Good practice
Market Rules should describe decisions your company has actually made. Avoid using stereotypes about how an entire country communicates.