How it updates
How it updates: brand voice is a user-controlled company rule. It only changes when someone on your team edits and saves it — never from reviewer edits or finalized translations.
What Brand Voice influences
Brand Voice can guide choices such as tone, sentence structure, formality and how directly your company communicates.
It is not a replacement for terminology, approved claims or market-specific rules. Those parts of company context solve different problems and can work together with Brand Voice.
Example
SOURCE
Localizethat combines modern AI language intelligence with your brand context, then takes every asset from source to reviewed and approved localization.
NEUTRAL
Localizethat combines modern AI language intelligence with your brand context, then takes every asset from source to reviewed and approved localization.
MORE DIRECT
Give AI the company context it is missing. Localizethat takes your content from localization to local review and approval in one workflow.
Same product message. Different communication style.
What to define
- How the company should sound
- How formal or conversational the language should be
- Language you prefer
- Language you want to avoid
- Examples that represent the voice well
- Content types where the voice should apply
Good practice
Describe the principles behind the voice rather than trying to write one perfect prompt. Good examples are especially useful because they show Localizethat what your instructions mean in practice.